Art Branding 2

Hopa Studio

Igor Gałązkiewicz’s new book explores art and its multifaceted roles, from technology to strategy, emphasizing that art reflects timeless human needs, even amidst evolving trends. "Designing a book about art branding—an art form in itself—was no easy task. Creating a visual concept that doesn’t shout yet stands out requires inventing its own reality and language. A form that ‘steals the show’ on the shelves with grace: essential, absurd, aesthetic, bloody, elegant, but entirely its own. This book achieves that. With an ellipse on the cover—both a brand’s signet ring and an abstract image—it’s audacious but never offensive. Inside, the design features unconventional choices, yet maintains rhythm, clarity, and functionality," describes Hopa Studio.

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